About us

Student executive

17 students run this organisation. Not a staff of seventeen with students helping: seventeen students, none of them paid, doing all of it.

A member of the student executive briefing a group of campers gathered on the ice
The seventeen

Everybody, and who they answer to

Hover or tab to anybody and the board narrows to them and the person they report to. Filter by department to see one team at a time.

Leadership2

Sets direction, signs the partnerships, and carries the thing when it is heavy.

  1. Andrew AdairFounder and PresidentFounded Open Ice Initiative in 2025 in Grade 10.Leads
  2. William HuangChairReports to Andrew Adair

Sponsorship and Funding2

Finds the money. Without this department there is no ice and no gear.

  1. William SchwartzChair and Director of SponsorshipReports to Andrew Adair
  2. Sasha NowakSponsorship RepresentativeReports to William Schwartz

Programs and Events2

Decides what actually happens across the four days, hour by hour.

  1. Alex PihlajaDirector of Programs and EventsReports to Andrew Adair
  2. Wilson MengPrograms Representative and On-Ice CoachReports to Alex Pihlaja

Coaching2

On the ice with the campers. The part everybody remembers.

  1. Marc MuruveHead CoachHead coach for Summer Camp 2026.Reports to Andrew Adair
  2. Ethan AndriOn-Ice CoachReports to Marc Muruve

Equipment1

Sizing, procurement, fitting, and the Keep Your Gear handout on the Friday.

  1. Jake BrowmanDirector of Equipment and On-Ice CoachReports to Andrew Adair

Logistics and Operations2

Ice bookings, transport, lunches, waivers, and the running of each day.

  1. Daniel QiuDirector of Logistics and OperationsReports to Andrew Adair
  2. Edward ChenLogistics RepresentativeReports to Daniel Qiu

Marketing and Promotion2

Media day, press, social, and how a family finds out we exist.

  1. Oliver LoDirector of Marketing and PromotionReports to Andrew Adair
  2. Theo BensimonMarketing RepresentativeReports to Oliver Lo

Expansion2

The next arena, the next neighbourhood, the next city.

  1. Shiv MagadiDirector of ExpansionReports to Andrew Adair
  2. Maxwell TanExpansion RepresentativeReports to Shiv Magadi

Technology2

This website, the application system, and everything that has to work without anyone watching.

  1. Nikhil BasraDirector of TechnologyReports to Andrew Adair
  2. David LeeDirector of TechnologyReports to Andrew Adair

Every one of the seventeen is a student. Nobody here is paid, and nobody here has ever been paid. Enquiries reach all of us through one address: andrew.adair@ucc.on.ca.

What the executive does

  • Recruitment: each executive member carries an individual target of two to three families, reaching out through roughly thirty Toronto community groups
  • Equipment: sizing, procurement, fitting and the Keep Your Gear handout
  • Logistics: ice bookings, transport, lunches, waivers and day-of running of each camp
  • Partnerships: sponsor outreach, impact reporting and renewals
  • Media and communications: media day, press, social and the newsletter
  • On-ice support: trained volunteers working under the coaching staff

Joining

Executive roles and camp volunteer roles both open ahead of each cycle. Volunteering at a camp is the usual route in.

VolunteerContact us